Small village in Sicily

It started with
a village...

...then the road to Sicily became something larger.

Shifting 2 Sicily began as a search for a slower and more intentional way of living — one shaped by place, rhythm, community, and connection.

What started as a personal transition gradually became something larger: a deeper relationship with Sicily, its villages, and the people who continue to shape them.

Small Village Sicily and Italian By Blood grew from that same worldview — celebrating heritage, identity, and the enduring pull of Sicily both as a place and as an idea.

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The Project

The story behind
Small Village Sicily.

Small Village Sicily began with a decision — to choose a place, follow it, and build something rooted in the villages that inspired it.

What started with Motta d’Affermo became a way to help Sicily’s small villages stay visible — carried forward by the people who connect with them.

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The first village is live

Motta d’Affermo has arrived.

Motta d’Affermo is the village that inspired Small Village Sicily. What began as a simple way to carry a piece of Motta home became the spark for a larger project rooted in Sicily’s small villages.

Today, Motta becomes the first village in the Villages Collection — apparel inspired by the places that continue to shape Sicily’s identity, memory, and story.

Motta is only the beginning.

This August, the Villages Collection expands across Sicily — from coastal fishing villages to mountaintop towns and historic inland communities.

Each design is created to celebrate a specific place and help carry its story into the world.

$1 from every apparel item sold will support marketing and tourism efforts connected to Sicily’s small villages.

Italian By Blood

Heritage. Identity. Lineage.

For many people, the connection to Italy begins long before they ever visit a village. It begins with family stories, surnames, traditions, migration, and the desire to better understand where they came from.

Italian By Blood carries that side of the Small Village Sicily story — honoring ancestry, heritage, and the enduring connection between the Italian diaspora and the ancestral homeland.

Featured Pieces
$35
In My Blood Tee Blood Drop Tee alternate view

In My Blood

The signature mark of the Italian By Blood collection.

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$35
Italian By Blood Tee Italian By Blood Tee alternate view

Italian By Blood

A statement piece for heritage, lineage, and ancestral connection.

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About Our Colors

Sicily isn’t defined by one or two colors—it’s shaped by elements.
From the depth of the sea to the rolling hills and olive groves surrounding its villages, to the warmth of sun-baked stone, each Small Village Sicily color is drawn from the landscapes and earth that define life across the island.

Mare color swatch

Mare

Worn by the Mare—where salt, light, and horizon meet.

See Mare Villages →
Ulivo color swatch

Ulivo

Rooted in Ulivo—where life slows among the trees.

See Ulivo Villages →
Argilla color swatch

Argilla

Built from Argilla—sun, stone, and centuries of history.

See Argilla Villages →
Calce color swatch

Calce

The color of this page. Set in Calce—light, texture, and quiet permanence.

Basalto color swatch

Basalto

The color of this text. Forged in Basalto—strength, depth, and the weight of the land.